In the fall of 2016, 12 startups came to San Francisco, California. Each company founder came for one reason, to try and raise money for their startup. In this season we’re going behind the scenes to the moment when aspiring entrepreneurs put it all on the line as they pitch investors for funding.
On today’s show, two co-founders are taking their shot at a 35 billion dollar market with a product they spent years refining. They think their instant coffee is going to wow investors. But is a good product enough without a great pitch?